Rob Morgan

Australian Startup CTO based in Berlin, Creator of Phinx & MageCloudKit, Startups, Technology, Travel


Rob Morgan Head Shot

Hi, my name is Rob Morgan and I’m a passionate entrepreneur with experience in a wide range of technology companies. Originally from the world’s most isolated capital city - Perth, Western Australia I am now living in Berlin, Germany and working heavily in the startup scene. From an early age I’ve always lived and breathed technology.

I created and released the Phinx open-source database migrations tool and released a set of production-grade infrastructure modules for Google Cloud. Previously I co-founded Locafox (a German based, local shopping startup - exited 2020) and helped launch Australia’s leading online fashion retailer - THE ICONIC. When I’m not working with technology I love to travel and listen to electronic dance music.

Brightfame Co-Founder & CTO

Since 2016 I am focusing solely on the $266 billion cloud computing market with a number of early stage internet businesses both in the US and European regions. I am also a regular speaker at technology conferences. Please visit Brightfame if you'd like to work with me.


Phinx is the number #1 database migrations tool for PHP. Written using Symfony components, it has been downloaded more than 10 million times and is continuously developed by over 200 contributors. Phinx is used by many high-profile companies including BMW, Billabong and I released Phinx in 2012 and led the project for the first 5 years. It is now part of the Cake Software Foundation.

Co-Founder at Locafox

Locafox is a local product search engine where you can find the prices and availability of products from retailers in your area. Simply enter your desired product and location and we'll present you with a range of buying options. In July 2016 we successfully completed our first same-day delivery trial. Along with four other co-founders, I helped start Locafox and developed the technology for the first two years. We were successful in closing a multi-million euro investment round. Locafox was successfully sold [German] to ANKER Kassensysteme GmbH in 2020.

Recent Media

Online Publications

Offline Publications

The Hundert Vol. 6 [2015]

The Hundert Vol 6 Berlin Startups Locafox

Download (PDF)


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